Samsung Galaxy Note 3
Source: http://sokoniadvertiser.com/wp-content/uploads/2013/11/samsung-note-3-and-Gear-lady.jpg
Source: http://adsoftheworld.com/sites/default/files/note3-astral-transitbacklit-tor-1_aotw.jpg
Denotation:
Samsung used the pictures above to advertise for their Samsung Galaxy Note 3 last year. In the first piece, there appears the hands of a woman. One hand is holding the phone, the other hand is holding the Smart pen while touching the side of the Gear on her left wrist. There is a bold text "DESIGN YOUR LIFE", below it is another text "Visually Elegant, Intellectually Powerful. Helping you achieve your life's work every day". In the second piece, there appears the hand of a man under his sleeve. He is holding the phone and the pen in one hand, and wearing the Gear on his wrist. There is a bold text saying "LOOK WHAT WE HAVE UP OUR SLEEVE". Both pieces are edited in black and white, but the colors are still remained on the main objects (which are the phones, the S pens, the Gear) that the creators intended to emphasize.Connotation:
As technology is getting more and more advanced, we see advertisement and commercials for the newest products everyday. These billboards and posters are found mostly in the bus stations, subway stations, on the buildings, by the high ways in big cities From the first piece, we can infer that the woman is an independent woman and she is using these products in order to be more convenient for her work. The text "DESIGN YOUR LIFE" conveys the message of being a woman who is having control for her own life. In addiction to that, the text "Visually Elegant, Intellectually Powerful. Helping you achieve your life's work every day" aims to encourage the audience to buy the products. That would help to increase the desire of owning these products. Because women would want to have the kind of phone that is not just elegant, but also able to make work more convenient for them; and it would also become their favorite accessory along with the Gear because the image shown in the picture depicts a fashionable woman. The intended audience of this piece is mostly women who are financially independent that can afford these products, which implies that these women would be from middle class or higher class.
In the second advertisement, the intended audience is men who are also from middle and upper class. In here, the Gear features as a symbol for business and/or successful men. It serves as an accessory and also helps to replace normal wristwatch with more modern functions. The text "LOOK WHAT WE HAVE UP OUR SLEEVE" indicates the Gear as a powerful tool that men should have. The idiom "Have something up one's sleeve" means to have hidden or secret plan, idea, etc., to use to one's advantage when the time is right. It emphasizes the usefulness of the Gear and how the idiom would apply to it as it is amazingly helpful to its users. Through that, the audience would desire for these products more because they would think that "I would look as fashionable and stylist as that guy when I have those!" The creators used Lust of the Seven Dead Sins in the two advertisements to persuade the consumers into buying new products. Lust is a strong desire for something. In this case, lust is as the desire for these fantabulous technologies. They also intended to not include the face of the two persons in these pictures with the aim of having the audience thinking that they could be anyone.
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